The Hunt & howl formula
It’s an approach to marketing that works.
The hunt
Find and impress your target audience through a coordinated and cohesive marketing plan.
- Create a sound marketing strategy
- Define and understand your target audience
- Understand your competition
- Develop a complete and well-designed brand
- Craft a compelling story and messaging
- Design and develop a superior website that is both user friendly and optimized for search engines
- Ensure a complete and optimized presence is established across all appropriate digital platforms – social media, Google My Business, and relevant listing sites.
The howl
Communicate with and attract prospective clients through the appropriate marketing channels, which may include:
- Local and organic SEO
- Paid search
- Social media
- Email marketing
- Traditional media
- Public relations
- Collateral
Makes some noise and be seen!
The close
The close stage is when a lead is converted into a customer and the hard work of hunting and howling pays off.
- Marketing and sales alignment
- CRM Tracking
- Call Tracking
- Reporting
Happy tails
New client acquisition is a time of pure delight and serious tail wagging. The work doesn’t stop at acquisition though. Encouraging referrals and positive reviews and monitoring your reputation and sentiments in the digital space is immensely important. The ultimate goal is to convert clients into raving advocates and lifelong members of your pack. There is nothing like the power and influence of a brand advocate who brags on your brand’s happy tales.
- Referrals
- Reviews
- Reputation Management